From the brand that introduced Australia’s first ever refillable Shampoo and Conditioner in supermarkets, My Soda Australia is now extending its conscious haircare range to include a Blonde Shampoo and Conditioner, so you can kiss those brassy and yellow tones goodbye. 

Ready to help blondes everywhere look and feel amazing thanks to its rich purple-pigment formula, My Soda’s new Blonde Haircare range is kinder on your wallet and has passed the tone test when compared to other expensive blonde shampoo and conditioners offered at the supermarket. 

Designed to treat and tone blonde, silver or light hair shades, My Soda’s new Blonde Shampoo and Conditioner is made from a nourishing plant based formula, that’s been enriched with Shea Butter to help protect and moisturise and Almond Oil to help strengthen and soften your hair. 

Inspired by the tropics, My Soda’s new Blonde Shampoo and Conditioner has a fresh and fruity scent with top notes of Fruit Cocktail and Tropical Fruits and middle notes of Raspberry and Jasmine. Additionally, its formula is rich with a bright purple pigment that contains botanical actives and is grey-water safe, vegan friendly and certified cruelty free. 

Just like the rest of My Soda’s haircare range, the new Blonde Shampoo and Conditioner is free from harsh detergents and is soap free, and ridded of other nasties including parabens, SLES & ALS, propylene glycol, triclosan, EDTA, petrochemical cleansers and mineral oils. 

Continuing its mission of reducing Australia’s plastic problem by 80%, each beautiful aquamarine My Soda bottle is made from recycled plastic, which can then be recycled or reused to house My Soda’s Blonde Shampoo and Conditioner refill pouches, which will be hitting supermarket shelves early 2023. 

With flowing blonde hair herself, My Soda brand ambassador Pandora Bonsor says that the conscious haircare brand’s new Blonde Shampoo and Conditioner is perfect for brightening up her locks. 

“My Soda’s new Blonde Shampoo and Conditioner works to remove the brassy or yellow tones and maintain my bright colour,” Pandora says. 

“The cool aquamarine bottle looks so cute in my bathroom and I love that it not only makes my hair look amazing, but it makes me feel amazing on the inside too, because I know My Soda is working hard at reducing Australia’s plastic problem.

“Whether you’re a natural blonde like myself, or go to the hair salon every few months, I find after spending time at the beach, in the pool or in the sun, my hair can get fairly dried out, so after using My Soda’s new Blonde Shampoo and Conditioner, I use My Soda’s Moisture Boost Recovery Hair Mask to help my hair feel even more nourished.” 

On testing My Soda’s new Blonde Haircare range, Elise Synnott, My Soda’s Marketing Manager says that ensuring the finished product had a high quality formula was key. 

“In addition to ensuring our formula met My Soda’s standards, we knew we wanted to create a product that consumers didn’t have to spend excessive amounts of money on to achieve a cooler and brighter blonde.” 

“During testing we found that My Soda’s Blonde Shampoo and Conditioner is comparable to more expensive supermarket brands in removing yellow or brassy tones, which is fantastic news for our customers. 

“We’re proud to have formulated such a high quality, affordable blonde shampoo and conditioner, that also has strong sustainability and eco-friendly credentials.” 

My Soda’s new Blonde haircare range: 

Blonde Shampoo - Treat and tone your blonde, grey or white locks with My Soda’s nourishing purple pigmented, plant-based Shampoo formula. Use one to three times a week depending on the tone desired. 

Available in 350ml and 800ml bottle size ranging between $10-20 RRP. 1L refill pouch to be announced early 2023. 

Blonde Conditioner - Following your shampoo treatment, use My Soda’s Blonde Conditioner to protect and moisturise your hair. 

Available in 350ml and 800ml bottle size ranging between $10-20 RRP. 1L refill pouch to be announced early 2023. 

My Soda’s new Blonde Shampoo and Conditioner range is available now exclusively in Woolworths stores, Australia-wide. For more information head to mysoda.com.au.  

Joining the war on waste, My Soda is on a mission to curb Australia’s plastic problem and maintain the pristine coastlines and landscapes we all know and love. In addition to the brand’s clever refillable bottles that are crafted from recycled materials made in Melbourne, which can then be further recycled, My Soda is made in Melbourne with the help of solar power. 

My Soda’s conscious personal care range includes a full range of shampoo, conditioner and hair mask with refillable pouches, smoothing oil, texture spray and now body washes. Find My Soda in Woolworths stores, Australia-wide.